Together for a clean environment: Today, more than 50 Coca‑Cola Austria employees collected thrown away and washed-up waste at the Donau-Auen National Park. The result of this Clean-Up Day: 150 full large garbage bags and the awareness for the Coca‑Cola team to have made a real contribution.

The Federal Ministry for Sustainability and Tourism supported Coca‑Cola concerning the organization. For Coca‑Cola in Austria, the Clean-Up Day is one of different initiatives that are implemented locally as part of the global vision “World Without Waste”. With “World Without Waste”, the company has committed to handling resources in a responsible way as well as to promoting a sustainable circular economy.

Equipped with garbage bags and gloves, Coca‑Cola employees followed the call to take part in the Clean-Up Day at the Donau-Auen National Park and took a stand for environmental commitment and sustainability. Yvette Kiss, Regional Marketing Specialist, says about her experiences at the collecting campaign: “Sustainability starts on a small scale and with every individual: Today’s clean-up initiative quickly demonstrated the disastrous consequences when individuals do not handle our environment responsibly. The amount of collected waste really makes you think.”

Laszlo Niklos, General Manager of Coca‑Cola Austria, and Frank O’Donnell, General Manager of Coca‑Cola HBC Austria, were impressed by the colleagues’ dedication: “We are aware of the fact that we have to meet our obligations. Our action day is a symbol of our day-to-day efforts to taking over responsibility as a Coca‑Cola system in order to keep our ecological footprint as small as possible respectively to further reduce it. That is why we are happy that today’s initiative has been so well-received by our employees.”

Throwing in instead of throwing away
In the work area of Petronell-Carnuntum in the Donau-Auen National Park, the participants filled large 150 garbage bags within a few hours and collected bulky waste as well. Thanks to the campaign, 3 kilometers of riverbank area have been cleaned.

The clean-up campaign is part of the initiative “Reinwerfen statt Wegwerfen” (“Throwing in instead of throwing away”) which is supported by Coca‑Cola HBC Austria as a partner of the Altstoff Recycling AG (ARA). The collected waste is carefully separated and recycled.

Together towards a “World Without Waste”
Coca‑Cola has set itself ambitious goals for a world without waste: By 2030, the company aims to collect and recycle the equivalent of every bottle or can sold worldwide. Frank O’Donnell explains, “We concentrate on developing packaging that is 100% recyclable as well as on reducing the plastic content in our bottles. In the past years, we have already managed to reduce the share of material by 12.4%.” The latest recycling rates show that the “World Without Waste” vision is gradually put into practice in Austria: 3 out of 4 produced PET bottles are already captured in the separate collection and can then be recycled in a high-quality process. Römerquelle bottles now consist of 45% recycled PET material. Thanks to this, material cycles can be closed and valuable resources can be recycled.

Sustainability needs initiative
Coca‑Cola Austria has been active at the Donau-Auen National Park several times in the past years. National Park director Carl Manzano underlines the importance of the volunteers’ commitment: “Unfortunately, the Danube transports a lot of waste in the water which eventually gets washed up on the riverbanks and just stays there. We are very happy that we are able to remove this waste thanks to initiatives such as Coca‑Cola’s Clean-Up Day and that the habitat for the National Park’s protected rare flora and fauna remains intact thanks to these measures.” On site, DI Günther Liebel, Head of the Department for Environment and Water Management at the Federal Ministry for Sustainability and Tourism, endorsed the project: “Sustainability needs initiative. We need to keep our environment and our waters – such as the Danube – clean. Today’s Coca‑Cola initiative makes an important contribution to awareness-raising in this field.”

This year’s Clean-Up Day is another measure on the way towards a “World Without Waste”. Further initiatives and implementations are described in Coca‑Cola HBC Austria’s latest sustainability report. The report is available via


Vienna , October 11, 2018

Coca-Cola System


Ursula Riegler, Coca‑Cola HBC Austria GmbH
Clemens-Holzmeister-Straße 6, 1100 Wien
Tel: 0664-96 26 839, E-Mail:

Philipp Bodzenta, Coca‑Cola Österreich
Tel: 01-66171-2342, E-Mail:

Julia Fassl, MPW-1060
Tel: 01-504 16 14 0, E-Mail:


About Coca‑Cola HBC Austria:
Coca‑Cola HBC Austria supplies the whole Austrian market with products of The Coca‑Cola Company. The company employs 1,000 people in Austria – in its production site, sales and distribution centres. Apart from the well-known brands Coca‑Cola, Coke light, Coke zero, Fanta and Sprite, products like Nestea, Cappy, Römerquelle, , the energy drink  Monster, the tonic brand Royal Bliss, the sports drink Powerade and the plant-based drinks AdeZ are also part of the diverse beverage portfolio. In the state-of-the-art production and logistics centre located in Edelstal, Burgenland, where the Römerquelle spring originates, all Coca‑Cola HBC products are bottled and distributed throughout Austria. More than 60,000 customers distribute our products to consumers. Furthermore, 8,000 vending machines make sure that our products are always within an arm’s reach.

Coca‑Cola has been firmly established in Austria since 1929. Coca‑Cola HBC Austria is a subsidiary of Coca‑Cola Hellenic Bottling Company AG, headquartered in Switzerland. It is a leading bottler of The Coca‑Cola Company with a sales volume of more than 2 billion unit cases. It has a broad geographic footprint with operations in 28 countries serving a population of approximately 590 million people. The company has a premium listing on the London Stock Exchange and its shares are listed on the Athens Exchange. Coca‑Cola HBC is included in the Dow Jones Sustainability and FTSE4Good Indexes.

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About The Coca‑Cola Company:
The Coca‑Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca‑Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at Coca‑Cola Journey at and follow us on Twitter, Instagram, Facebook and LinkedIn.