Our Relationship with The Coca‑Cola Company

Our relationship with The Coca-Cola Company

We are a bottling partner of The Coca-Cola Company and a member of the Coca-Cola system – the most extensive soft drinks distribution system in the world. Together, we refresh Austria since 1929.  

together together

Photocredit: Martin Steiger

One writes the most beautiful success stories: Together! This motto not only accompanied us through our anniversary year 2019, but also represents our strong cooperation as a Coca-Cola system in Austria.

The world of Coca-Cola in Austria

Coca-Cola HBC is one of the 300 bottling partners of the The Coca-Cola Company, which form the Coca-Cola System, the most extensive beverage distribution system in the world, together. Coca-Cola HBC and Coca-Cola GmbH play a strategically important role within this system. Coca-Cola HBC Austria GmbH purchases concentrates, bases and syrups to manufacture the beverages according to its franchise agreement with The Coca-Cola Company. Furthermore, we are responsible for merchandising, key-account management, implementing sales promotions and distribution.  

The Coca-Cola GmbH oversees strategic marketing, brand management, packaging strategies, consumer marketing, advertising, public relations and market research. We closely cooperate with our partner The Coca-Cola Company using our skills and competences in order to satisfy the demands of our customers and consumers and to offer a variety of beverages, which meet the highest quality standards.

The Coca-Cola System explained The Coca-Cola System explained