Social Commitment

Respectful Interaction

As part of the Coca-Cola system, we also want to help promote appreciation, respect and recognition for the sporting achievements of each and every individual. For this reason, among other things, we have supported the Special Olympics movement since its founding in 1968 and are committed to giving athletes with intellectual disabilities the attention they deserve. What began as an initiative in 2017 has developed over the years into a permanent part of the marathon weekend. In its ninth edition, the Inclusion Run 2026 brings together people with and without disabilities from a wide variety of backgrounds and creates a space in which performance is not the focus, but togetherness.

You can find more information about our sporting commitment in the name of inclusion at: www.coca-cola-oesterreich.at

New Perspectives for Youth

Coca-Cola HBC is internationally committed to reducing and preventing youth unemployment. As part of the Europe-wide initiative #YouthEmpowered, the Coca-Cola HBC Group has set itself the goal of helping unemployed young people get started in their professional lives. Since 2021, in line with the Coca-Cola motto “Refresh the world and make a difference,” the initiative has aimed to provide young people with guidance for their career choices.

Since 2017, more than 27,300 young people in Austria have already been supported in career orientation. In 2025 alone, around 5,235 students were able to gain valuable entrepreneurial experience through the “Junior Company” project.

Social Innovations Have a Price

For more than 20 years now, the Get active Social Business Award (GASBA), initiated by Coca-Cola Austria, has provided start-up support for social start-ups with big ideas and is thus the largest social innovation award in the country. Since the beginning of GASBA, 1,300 projects have already been supported and more than 3 million euros in return on investment have been generated.

Doing Good Together

As part of the Coke Community Days, social or ecological projects have been regularly supported together with employees and partners since 2022. Environmental protection, conservation of resources and commitment to a functioning circular economy are at the top of the agenda.

• May 2023: Support for the Donau-Auen National Park in removing 700 tree protection devices by more than 50 team members. 
  
  
• Autumn 2023: Together with SK Rapid Wien (employees, management and the SK Rapid Special Needs Team), the home district was cleared of waste. 
  
  
• Autumn 2025: Together with the Neusiedler See-Seewinkel National Park, employees worked at Lange Lacke and Birnbaumlacke and supported the national park rangers in removing invasive plants. 
  
  
• February 2026: Our colleagues looked after a Caritas warming center for an entire day, providing care and support to around 70 visitors. It was not only about warm meals, but about time, attention and conversations on equal footing.