Social Commitment

Social commitment

We’re moving communities together: The well-being of people is important to us. Therefore, we support and initiate activities that influence the life in local communities in a positive way. We actively involve our employees in our diverse measures and projects.

We focus on diversity and inclusion.

Coca-Cola has always stood for respectful cooperation. At international and national levels, we set numerous signs for an open approach to all people in society. Coca-Cola and Sprite are proud partners of Euro Pride and express their loyalty with labels in the rainbow colours.

We also want to help spread appreciation and respect for everyone's accomplishments. Therefore, as a Coca-Cola system, we support the Special Olympics since its founding in 1968. As part of our cooperation we proudly initiate the Coca-Cola Inclusion Run as part of the Vienna City Marathon, which has been a strong symbol of social inclusion since 2017.

You can find more information about our sporting commitment in the name of inclusion at:

We give young people looking for work new perspectives.

Coca-Cola HBC works internationally to reduce and prevent youth unemployment, one of the greatest challenges in many countries. With our group-wide initiative #YouthEmpowered, we have set ourselves the ambitious goal of helping unemployed young people in our respective countries.

In 2019, after the successful start of #YouthEmpowered in Austria, we expanded the target group of the initiative to prospective apprentices or apprentices in inter-company apprenticeships. In addition, cooperations with partners from the catering and retail sectors such as the TQSR Group was expanded.

Since 2021, the #YouthEmpowered initiative has made it its aim, in line with the Coca-Cola motto “Refresh the world and make a difference,” to provide young people with career orientation. As part of this, the Coca-Cola System in Austria supported the Junior Company initiative in 2021. This initiative focused on entrepreneurial thinking. With this program, students had the opportunity to experience businesses up close, by setting up and running their own real busi-nesses with real products and services for an entire school year.

Employees are committed to #YouthEmpowered Employees are committed to #YouthEmpowered


Around 4,300 young people have been supported in various programs since 2017. Consequently, the goal of reaching at least 3,500 young people by 2020 had already been exceeded a year earlier.

We promote social innovation

The Get active Social Business Award is a great opportunity for many young entrepreneurs to turn their ideas and visions of a better world into reality. Since 2007, Coca-Cola Austria, together with the daily newspaper Der Standard and the NPO & SE competence center of WU Vienna, has been inviting individuals, groups and organizations to become active in social entrepreneurship and submit their project ideas.

The Get active Social Business Award focuses on topics such as the environment and recycling, equal treatment of women and social inclusion. A starting capital of 92,000 euros in the form of cash and non-cash benefits will be awarded to the award winners.


At the first Coke Community Days in 2022, around 40 employees worked together with Lebenshilfe Wien and Team Österreich Tafel for the environment and their fellow human beings. Discarded rubbish was collected during the joint clean-up campaign on the Wienerberg, and employees at all of the company’s Austrian locations donated food and household items to the Team Austria Tafel.

Coke Community Days Coke Community Days


With the support of the Coca-Cola Foundation, which finances sustainable projects worldwide, the Styrian tourism community of Schladming has declared war on the generation of waste. Through the initiative, Schladming wants to tackle waste prevention in all areas of life and thus be a role model as a tourism region. Technical expertise, project management and implementation of the measures are in the hands of an independent scientific team consisting of the Austrian Society for Environment and Technology (ÖGUT), pulswerk GmbH and AQA.