Austrians have a special relationship with coffee, not least because of the established coffeehouse culture. 85 percent state that they do drink coffee, on average three cups per head are consumed every day. As clear as these numbers are, as diverse are the tastes.
One brand that can do it all is the British brand “Costa Coffee”: The number two international coffee brand scores with an extensive range for at home consumption as well as with practical to-go solutions or the innovative Smart Cafés, which also accompanied the start of Costa Coffee in Austria.
In addition, Coca-Cola HBC Austria, as the exclusive distribution partner of Caffè Vergnano in Austria, is bringing a piece of Italian coffee culture to the domestic gastronomy. The traditional brand is the oldest coffee roaster in Italy and guarantees an authentic Italian espresso experience with first-class quality and sustainable production.
