We are a bottling partner of The Coca‑Cola Company and a member of the Coca‑Cola system – the most extensive soft drinks distribution system in the world.
The world of Coca‑Cola in Austria
Coca‑Cola HBC is one of the 300 bottling partners of the The Coca‑Cola Company, which form the Coca‑Cola System, the most extensive beverage distribution system in the world. Coca‑Cola HBC and Coca‑Cola GmbH play a strategically important role within this system. Coca‑Cola HBC Austria GmbH purchases concentrates, bases and syrups to manufacture the beverages according to its franchise agreement with The Coca‑Cola Company. Furthermore, we are responsible for merchandising, key-account management, implementing sales promotions and distribution. The Coca‑Cola GmbH is in charge of strategic marketing, brand management, packaging strategies, consumer marketing, advertising, public relations and market research. We closely cooperate with our partner The Coca‑Cola Company using our skills and competences in order to satisfy the demands of our customers and consumers and to offer a variety of beverages, which meet the highest quality standards.