Our measures for a healthier health and nutrition environment


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Less sugar, more choice

We know that too much sugar is not good for anyone and support the recommendation from leading health authorities that people should not consume more than 10% of their daily calorie intake from added sugar.
To help people manage their sugar intake through our drinks, we are reducing sugar in our recipes, launching new drinks with less and no sugar, offering smaller packaging and promoting our low and no calorie drinks more.
In addition to carbonated drinks, we are also offering an increasing number of non-carbonated drinks, such as juices, waters and ready-to-drink teas. Low-calorie or zero-calorie beverages are becoming increasingly important within our product portfolio; in Austria, too, more than half of our products are low-calorie or zero-calorie 1.
From 2015 to 2025, we have made a joint commitment with the non-alcoholic soft drinks industry in Austria to reduce the sugar content in soft drinks by 15%.
The reduction of sugar in our portfolio is nothing new: Coca-Cola light has been around for 40 years and Coca-Cola zero for almost 20 years. Between 2000 and 2025, together with the members of the European soft drinks association UNESDA, we will have removed 33% of sugar from soft drinks in Europe.

Informed choices

We want people to be able to make informed decisions about what they drink. That's why we clearly and prominently declare what's in our drinks.

We do not market directly to children

Not many people know that we have not marketed to children for many years. We believe that parents should decide what their children drink. What does responsible marketing mean to us? It means not advertising our products directly to children under 13 - regardless of the nutritional profile, whether it's water, fruit juice or soda - if the audience is more than 30% under 13. This applies to all channels, from television to social media to events. This policy applies to packaging, retail and point of sale. We also do not partner with celebrities, characters or social influencers who specifically target children under 13.
We also do not see advertising in classrooms. We do not sell soft drinks in elementary school and only low and no calorie soft drinks in secondary schools.
We take our commitment not to advertise to children very seriously. In the EU, we monitor our responsible marketing practices annually through our EU Responsible Marketing Commitment. Everyone involved in marketing and communication at our company must adhere to our global marketing guidelines - from employees and bottling partners to agencies and media partners. To ensure compliance, there are annual training sessions and global and local working groups that monitor compliance.

Promotion of low-sugar and sugar-free beverages

We use our marketing strength and strategic partnerships with retailers and other customers to increasingly promote low-sugar and sugar-free drinks.
Across Europe, we have adapted many of our marketing campaigns to increasingly promote our low and no sugar beverages. In Europe, 98% of our Coca-Cola brand marketing features Coca-Cola zero sugar. 

1 Based on Global Sales Data FY2022. Excludes Multon and Global Ventures.