Katharina's Story: From Management Trainee to a Fixed Position

I've always found Coca‑Cola as a brand and company fascinating. The American-inspired, uncomplicated corporate culture and the diverse career opportunities have also convinced me.

However, my road to sales was not straightforward: I originally started out as a Management Trainee for the supply chain. After one year at the company, where I got to know different departments, I rediscovered my love for marketing.

In my first fixed position after completing my trainee program, I have been selling products for the Innovate & Growth department - I&G for short - since 2018. Our goal is to try out unknown "urban drinks" on the Austrian market.

On one hand, these tasks require a strong strategic orientation - after all, the customers we select should also suit the product and vice versa. On the other hand, you also have to constantly keep an eye on current trends and what happens on the market. This can either work great and you win a satisfied customer. But as always, when you are the first to try something, you can sometimes fall on your nose. That makes the job challenging, but also very exciting.